Food noise is more than the occasional craving. It’s a non-stop mental battle:
- Planning your next meal while eating the current one
- Feeling distracted by thoughts of food throughout the day
- Struggling to stop eating, even when you’re full
- Over 57% of people experience food noise, and for many, it is loud enough to derail healthy habits and weight goals.
How Calocurb Helps Quiet Food Noise
Calocurb is a plant-based supplement made with Amarasate, a hops flower extract from New Zealand. It activates your body’s natural fullness signal (GLP-1), helping you eat less and feel more in control.
- Increases natural GLP-1 hormone release sixfold
- Helps reduce calorie intake by up to 18%
- Cuts hunger and cravings especially during fasting
- Users say it “shut off my food noise”
This Is Your Defense Against Food Noise
Have You Heard People Talking About “Food Noise”?
This term has become super popular since weight loss medications like Ozempic and Wegovy hit the market. These medications were originally created to help people with diabetes control their blood sugar, but doctors noticed they also helped with weight loss.
What Are These Weight Loss Medications?
These medications work with a hormone in your body called GLP-1. Think of GLP-1 as your body’s natural “I’m full” signal. It’s released when you eat and tells your brain you’ve had enough food. It also slows down how quickly food leaves your stomach, making you feel fuller faster.
Medications like Ozempic and Wegovy are artificial versions of this hormone. They trick your body into thinking you’ve eaten enough, even when you haven’t. As people started taking these medications, many reported something interesting: the constant thoughts about food in their heads had quieted down.
They called this reduction in food-related thoughts “quieting the food noise.”
What Exactly Is Food Noise?
Food noise is that non-stop chatter in your head about food. It’s not just occasional cravings or thinking about a doughnut when you pass your favorite bakery. Food noise is much more persistent:
- Waking up and immediately planning what you will eat that day
- Thinking about your next meal while you’re still eating your current one
- Constant worry about whether you should or should not eat certain foods
- Not wanting meals to end because you are already looking forward to eating again
- A “relentless salesman” in your head pushing you to eat more than you need
If this sounds familiar, you’re definitely not alone. A recent poll of almost 1200 people found that 57% experience food noise, and videos explaining food noise on TikTok have been viewed 1.8 billion times!
Food noise is “persistent, intrusive thoughts about food that are disruptive to daily life and make healthy behaviors difficult.”
Who Experiences Food Noise?
Food noise affects many different people, but it is:
- More common in women than men
- More intense in people who are actively dieting
- Sometimes more noticeable in people with higher BMI scores
- Less common in people over 55 and retirees
However, food noise can affect anyone regardless of race, ethnicity, income, education level, or employment status.
What Causes Food Noise?
Scientists believe food noise is related to how our brains react to food cues (the sight, smell, or thought of food). Some people can ignore their effects (even physical ones such as stomach rumbling), but others react to food cues a lot. What’s more, for those with loud food noise, food cues are not even necessary to promote constant thoughts about food.
Some of the factors that influence food noise (beyond food cues) are shown in the table below:
How Calocurb Can Help Quiet Food Noise
Lifestyle changes that are suggested to help quiet food noise include avoiding extreme diets, eating more protein and fiber, increasing exercise, improving sleep, and reducing stress. While these are healthy recommendations, if they were truly helpful in reducing food noise, we wouldn’t be looking at rates of overweight and obesity that have quadrupled since 1990, so they’re clearly often not enough on their own. That’s where Calocurb® comes in.
Calocurb is a natural alternative to prescription medications. It contains Amarasate®, a bitter extract from hops flowers grown in New Zealand. The special capsule releases this extract beyond your stomach, where it activates bitter taste receptors in your gut. These activated receptors then trigger your body to release its own natural GLP-1 hormone – the same hormone that the prescription medications mimic.
In clinical studies, Calocurb:
- Doubled GLP-1 production in response to eating
- Led to people eating almost 20% fewer calories
- Reduced overall hunger by 25% in men and 30% in women during fasting
- Decreased food cravings by 40% in women during fasting
Just as with the prescription GLP-1 medications, many Calocurb users report that it “shut off my food noise,” helping them feel more in control around food.
Measuring Your Food Noise
Scientists have created a simple questionnaire to measure food noise. Take a minute to rate yourself on these statements, thinking about the past two weeks only:
In this initial study of almost 250 participants, the average FNQ score was 7, and the scores ranged from 0 to 20. People with heightened reactivity to food cues are at risk of increased food-seeking behavior and overeating, so it is reasonable to assume that those with higher FNQ scores/louder food noise — which is not dependent just on food cues — are also at increased risk of these activities and ultimately, of weight gain.
How Calocurb Can Help Quiet Food Noise
Lifestyle changes that are suggested to help quiet food noise include avoiding extreme diets, eating more protein and fiber, increasing exercise, improving sleep, and reducing stress. While these are healthy recommendations, if they were truly helpful in reducing food noise, we would not be looking at rates of overweight and obesity that have quadrupled since 1990, so they are clearly often not enough on their own. That is where Calocurb® comes in.
Calocurb is a natural alternative to prescription medications. It contains Amarasate®, a bitter extract from hops flowers grown in New Zealand. The special capsule releases this extract beyond your stomach, where it activates bitter taste receptors in your gut. These activated receptors then trigger your body to release its own natural GLP-1 hormone – the same hormone that the prescription medications mimic.
Take the Calocurb Challenge
If you are about to start using Calocurb, here is a challenge for you:
Take the food noise questionnaire above before starting Calocurb
Start taking Calocurb as recommended (gradually increasing to a dose where you notice feeling full faster, usually two capsules taken at least an hour before your two largest meals)
After 4 weeks on your effective dose, retake the questionnaire.
See if your food noise score has decreased!
The average FNQ score was 7 in the study, so if your score is in the range 5-9, you have some food noise, but it is probably (hopefully!) not interfering too much with your eating habits. If your FNQ score is below 5, then food noise is hardly a problem for you at all (lucky you!). However, if you are in the top half of the scale, from 10-20, you have above-average food noise, and if your score is 15-20, it is loud! As noted earlier, it is reasonable to assume that particularly loud food noise is likely to be associated with food seeking behavior and over-eating… which is reinforced by the finding that FNQs tended to be higher in people with higher BMIs.
Many people find that quieting their food noise makes healthy eating much easier and more enjoyable. When you are not constantly bombarded by thoughts of food, you can focus on eating when you are truly hungry, feeling fuller faster, and needing less food to feel satisfied.
Take the Calocurb Food Noise Challenge to see if you can turn down the volume on your FNQ score.
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